HEC Wins Prestigious Honor at CCTV’s “BRAND OF THE YEAR” 75th Anniversary Celebration
2024-10-28
On October 26, the “The Growing of the Great Brand” 75th Anniversary Celebration was held grandly at the Water Cube in Beijing, where HEC Group was honored with the “BRAND OF THE YEAR ,” the highest honor bestowed by CCTV’s media brand.
On the dazzling stage of the 2024 “The Growing of the Great Brand” Celebration, HEC Group showcased its long-term strategy driven by “innovation” and “internationalization,” adhering to the principle of contributing to the country through industry, embracing long-termism, and striving to promote high-quality sustainable development and global market layout for the enterprise. HEC Group’s inclusion in this list demonstrates the high recognition of the official core media and all sectors of society towards the brand strength and corporate development of HEC.
Through continuous R&D investment and technological innovation, HEC has forged a strong brand influence in the three major industries of new electronic materials, biomedicine, and health and wellness, achieving leapfrog development from deeply tapping the domestic market to global layout. As an industry pioneer, HEC has always upheld relentless pursuit of innovation, actively fulfilled social responsibilities, resonated with national development strategies, and demonstrated the responsibility and commitment of Chinese brands.
(Figure 1: The Rotating Chairman of the Board and General Manager, Tang Xinfa, accepted the award on stage.)
Looking ahead, HEC will embrace the world with a more open mind and move forward towards globalization with firmer steps. With the support of the 2024 “The Growing of the Great Brand” Celebration, HEC will advance alongside more Chinese enterprises to jointly explore new paths and opportunities for brand development. We believe that in the days to come, HEC will continue to shine on the global stage with its exceptional quality and far-reaching influence, displaying the brilliant glow of Chinese brands.
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